5 main types of content marketing
Content marketing is a very popular form of marketing that includes creating, publishing and promoting content strategically. Content (in terms of media) is defined as “the presentation of information for a purpose to an audience through a channel in a form.” Another important distinction is that it is strategic – and this involves planning to […]
4 reasons to use social media advertising
Social media advertising is typically a paid action and therefore has a cost to it. Businesses are able to target specific audiences on each platform to ensure their advertising is effective. Along with this, it is attractive because it increases your brand awareness and reach, is budget-friendly and provides beneficial information related to your target […]
9 Popular social media platform for business
Understanding the most popular social media platforms around is beneficial for social media marketers and business owners alike as it will help leverage your brand as well as your products and services. The size, popularity and number of monthly active users are not the only things to take into account when choosing social media platforms […]